Every corporate is not always in pursuit of profits, but they also work on social sustainability by a voluntary contribution. It is what we call the Corporate Social Responsibility (CSR). External pressure or demands cannot prevent them from undertaking their own projects. They simply plan them out in accordance with the ethical standard and social expectation of stakeholders or consumers. All the initiative can be operated on the premise that public interests are realized afterward. According to the CSR Pyramide (1991) suggested by Carroll, corporates are supposed to take charge of economic, legal, ethical and philanthropic responsibility. That is to say, corporates basically do aim at their enterprise value as well as societal value in terms of economic structures. Among various examples of CSR is Coca-Cola India’s movement in the local community. Coca-Cola India is securing its place as one of the best-advanced corporates in India. The company is well-known for its focus on sustainability. In 2011, it launched ‘Support My School’ in collaboration with the UN Habitat and some more organizations. In the utilization of NDTV’s network, they have been putting their devotion to provision for sanitary, sports facilities and improvement in school infrastructure within rural and semi urban areas.
A large number of underprivileged youth are most likely unable to get access to proper job opportunities even if they completed their regular schooling. CEHRO India has been operating Livelihood Programme to help overturn the high rate of unemployment, along with four other main programs: Padho Padho, Artistic India, Target 20-20 and Health & Hygiene Practice. The focus of today’s subject is on Livelihood Programme. It imparts spoken English as well as basic computer skills to those who already graduated from school. Upon getting selected, they are eligible to participate in ‘Teach India’ affiliated with CEHRO. Teach India is an initiative of the 100-day training run by Times of India as a corporate social responsibility. With the academic help of partner institution British Council, it implements its program through a wide range of active NGOs in Delhi/NCR and Mumbai. Enrolled students benefit from the provided classes in terms of a high chance of employability.
As such, students from a vulnerable social group are prone to the greatest risk of unemployment, which leads to the impossibility of self-sufficiency at large. Students from CEHRO who have gone through the Livelihood Programme were reportedly able to be employed by various types of the service industry. By doing so, they could stand alone all by themselves out of the comfort zone, plus support their family with no financial barrier. Among lots of students, Pramod Sahu is one of the beneficiaries who first walked into CEHRO for help. He has been living all on himself since the childhood. Hence, at the time of graduation, he had to find any jobs at all cost. He is much thankful to CEHRO team for enabling him to receive an adequate training. Education itself is to be perceived as a final process in the formation of one’s stable life only when it is properly practiced.
By: Yeseul Kim
Post graduate student at Jawaharlal Nehru University (JNU), Delhi
She aspires to work in International Development and believes in being useful to the needy.